Companies in this industry operate restaurants and other eating places, including full-service restaurants (FSRs), quick-service restaurants (QSRs), cafeterias and buffets, and snack bars. Other lifestyle changes supporting the growth of Indonesia’s restaurant and food franchise businesses is the growing trend among workers in big cities to work long hours either due to obligation or simply to avoid traffic jams. For these people, the only practical option when feeling hungry during the night is to order food from restaurants. As a result, Indonesia’s middle-class are eating less in their homes and eating out more. This trend has been confirmed by further research; a study by Nielsen showed that 11% of Indonesian citizens eat out at least once a day. This is higher than the global average of 9%.
A combination of Geographic Information Systems (GIS) and location analytics tools are allowing chains to do location-based targeting. It allows them to identify customers who are in vicinity and push relevant recommendations and offers to attract customers. Fast-food chains such as Wendy’s and Burger King have driven-up sales with the help of demographic-based analytics. Via their smartphone application, Burger King has pulled customers away from McDonalds by offering patrons Whoppers at just 1 cent.
The franchisor may sometimes find that his trade mark has already been registered in the targeted country by a local third party as was the case with a particular popular Indonesian fashion brand seeking to franchise in Korea and Thailand. It found out the hard way about stolen trade marks when it discovered, after entering into a franchise agreement with a local franchisee, that its own brand name had already been registered by other companies in these countries. To make matters worse, it decided to leave these issues to the local franchisee instead, thinking that the local franchisee would be more familiar with the situation. This caused him serious financial losses as he had already shipped his products to the franchisee. The franchisee subsequently defaulted on payment and did nothing to resolve the trade mark problem. From this it becomes clear that some initial market research in the targeted countries and legal advice are needed when you want to start your franchise.
If you are in the market to purchase a restaurant franchise or business opportunity, you might want to consider a Chipotle franchise. The Chipotle Mexican grill has seen expansive growth in the last several years. The Chipotle food is an excellent healthy fast food alternative and is a viable business in any market. Before you purchase consider a Chipotle Franchise you need to consider several factors. These include the franchise process, the quality of food, and the past success of the Chipotle business. In this article we will review the Chipotle franchise opportunity and review why it might be a good opportunity for you.
The Human Bean drive-thru coffee locations offer premium coffee & espresso, as well as a wide variety of smoothies, tea, and energy drinks. The Human Bean strives to capitalize on the growing premium beverage market. Join us in providing consistent & delicious products with exceptional customer service. We expect additional growth through approved franchises throughout the nation. With exceptional products, attractive and efficient facilities, and an exceptionally trained and qualified team, we have the tools needed to be the consumers’ brand of choice.