When considering a franchise business, there are certain qualities that can help or hinder your success as a business. Silverstein said he is not taking a salary from Bar Peached in order to keep the business afloat and thinks the restaurant can continue to operate for another year and wait for things to improve in the interim. He said he is not worried about competing with big chain restaurants because he is focused on his own operations.
At the same time, those who are dining out are paying more attention to price. AlixPartners ‘ global consumer survey found that 44% of those surveyed said price is the most important factor they consider when selecting which restaurant they will visit.
Built-in demand – For years upon years, people have been hardwired to grab something to eat at a franchise food chain when they are hungry and away from home. This is a major advantage for any start up company. It’s years of marketing already done for you. The only thing you need to consider is the future of your product and will there be a demand for it in your local geographical area.
Americans are cutting back when it comes to dining out, said Molly Harnischfeger, a director in the restaurant and foods services practice at consulting firm Alix Partners LLP. In a recent survey commissioned by the firm, only 15% of Americans said they will dine out more often than they did in the previous 12 months. This was the lowest average of the nine countries surveyed.
It’s a business that has a name, reputation, brand equity, advertising, and a lot of advertising and marketing in place. You’ll also have your personal training outlet that can help you promote your business during economic downturns and how to best achieve growth.